retailer founded in 1998 and it has developed into one of the domestic competitors of foreign coffee retailers such as Starbucks and The Coffee Bean & Tea Leaf in Korea. Since 1998, Hollys Coffee has steadily increased its stores and the number of them has amounted to more than 200 recently. Not satisfied with the huge success in Korean domestic market, Hollys Coffee decided to go abroad and open
Ⅱ. Management Policy of 7-ELEVEN
7-ELEVEN’s management focuses on kindness, sanitation, merchandising, fresh products. Keeping its supplies fresh everyday is highly vital for any convenience store.
① Kindness: 7-Eleven consider all aspects of its services from customers’ view.
②Sanitation: 7-Eleven employees always do their best to keep the store envir
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen
1. Introduction
• The biggest distributer brand known across the world
• American multinational retailer corporation
- Founded by Sam Walton in 1962 at state of Arkansas.
- Account for 19% of America’s grocery market share.
• The world’s 18th largest public corporation
- Having 8,500 stores in 15 countries, under different names.
• Not only cheapest way but ef
British multinational grocery and general merchandise retailer
3rd largest revenue and 2nd largest profits
Created HomePlus in Korea (second largest retailer)
3376 out of 6351(53.2%) stores are in U.K.
Operates in 13 countries
Began a rapid expansion in the late 1990s into emerging markets (Eastern Europe and Southeast Asia)
-Intensity of rivalry in the retailing industry where
1. The reason why we chose Coca-Cola
-We know that the Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is the best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was boug
Profile
American Multinational e-commerce company
The world’s largest online retailer
International market of US, Canada, UK, France, Germany, Italy, Spain, Japan, China
Also expects to launch in Poland, Netherlands and Sweden.
Incorporated in 1994 and went online in 1995
The effects of acquisition
Tight control over operations in China
Easily establish a strong position in the e-reta
multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product k
import market has grown over 70 %
Korean chocolate market has grown from 350 billion won (2008) to 600 billion won(2014)
1. Company Introduction
Manufacturing
Retail Channels
Import
Distribution
Maeil started to distribute Ferrero company’s product from 2007
Sales of Ferrero products is increasing 20-30% annually
TV Commercials
→ Not active and outdated
1. Company Introduction
retail stores in eight countries and an online store where hardware and software products are sold.
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-vide